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IPA lovers around the world don't stop discussing which IPA variety might be the best, the hoppiest, the most savoury or the ultimately aromatic one. And since short, the term juicy entered this discussion.

We love new terms popping up in the beer world! We love words that trigger our imagination and JUICY definitely triggered us!

If you think about it, what is juicy? I remember the Wrigley's Juicy Fruit chewing gum - and I adored it! Might that be the taste that one describes with juicy? Or is it much simpler - just the taste of pure fruit juice? And in deed, we think that this last one nails it down. Juice will make things juicy! Juice will make beer juicy!! Juice will make IPA's juicy!!!  Juice will create truly juicy IPA's! 

So we went to the grocery store, bought and squeezed some flavour-packed red grapes and added the pure juice to an IPA that we already packed with Cascade and Amarillo hops. The result? The ultimate fruit beer! Juuuuuuuuuuicy!

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